4 days ago Be among the first 25 applicants At Fnatic, we’re building a global brand driving the future of youth culture through gaming. We do this by delivering epic sport performance, cultivating a fnatical community, and creating hyper-engaging content. As Brand Marketing Lead at Fnatic, you will play a leading hand in shaping this future, steering the biggest brand in esports. With a storied legacy, you’ll have the perfect building blocks to drive a deeper sense of community around our brand through captivating marketing initiatives and campaigns that innovate and set us apart as uniquely Fnatic; Your creative vision will enable us to build a cohesive brand across the various strands of our multi-faceted business, and you’ll back this up with audience insights and performance metrics that demonstrate the success of our activations. You’ll have a great understanding of youth culture, follow trends in our audience and adjacent audiences, and you'll know how we can speak authentically to the billions of gamers globally, captivating them and converting a new generation of Fnatics. Support the development of Fnatic's long-term marketing strategy alongside other Marketing leaders, and position Fnatic as an industry innovator Drive a data-centric approach to campaign success measurement, regularly feeding back associated market/audience insights Work closely with Fnatic's creative content studio, ensuring output is aligned with marketing brief/vision and strategy, and that sufficient time is given to ensure campaigns are adequately supported/resourced Collaborate with the Content & Social Lead to ensure campaigns are optimally activated via social storytelling, and in a way that consistently engages and grows our audience Work closely with other Marketing leaders to ensure activations within their verticals are aligned with brand activity Ensure our brand activity effectively utilises our Creator and Pro-Gaming talent, maximising our investment and enhancing our appeal to emerging talent Mentor and manage assigned direct reports, helping them innovate and push creative boundaries, and play an active role in their development Stay on top of trends in youth culture and wider digital landscape Ensure compliance with advertising/marketing legislation, especially in relation to data and youth Support talent acquisition efforts within Marketing as required, leading on candidate assessment and providing appropriate feedback Own ad-hoc marketing projects as defined by your manager Track record of memorable marketing activations for a youth-focused brand Comfort with using data and insights to support your intuition Excellent written and verbal communication in English, other languages desirable The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business Hybrid onsite/remote work policy Private medical insurance (Vitality) Employee Assistance Programme (Health Assured) Eyecare vouchers Cycle to work scheme Fnatic shop staff discount Fruit, drinks and snacks available daily in the office Regular lunch clubs, office drinks and other social activities Diversity, Equity & Inclusion: #AlwaysFnatic Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games. Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Design, Art/Creative, and Information Technology Industries Staffing and Recruiting Referrals increase your chances of interviewing at R************** by 2x Get notified about new Creative Team Lead jobs in London, England, United Kingdom . 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